THE POWER OF CLEAN

Fisher Design’s repositioning and redesign of the Biz heritage brand proved a major success in the detergent category, generating momentum at retail from busy families looking for a superior stain and odor fighting detergent and an alternative from costly competitors like Tide. Our work included everything from initial consumer and category research through packaging structure design and production.

01 | Brand Positioning
02 | Brand Identity
03 | Packaging Design
04 | Packaging Production